First of all, the meaning of colors in society is cultural. Color goes beyond appearance, but generates a cultural experience. It reminds one of his/her experience and social upbringing in society. It offers an instantaneous visual way to associate meaning to a particular individual, company or industry. People from various cultures give different meaning and interpretation to colors. And the color red is one of the primary colors which can have different meanings to individuals in society. In urban societies, red is a dominant and attention-grabbing color. Just look around and you will see red in people’s clothes, billboards, cars, buildings, logos, etc. Red is an energetic and vivid influence within the business and romantic world. In general, people associate many positive things to color red. Let us cite some few things in business where red is highly valuable and desirable.
Color Red in Business
Red is generally a “warm” color. “Red” holidays like Christmas and Valentine’s Day are often associated with warmth, love, and giving. Some entrepreneurs capitalize on the popularity of red to improve their sales and business. Coca Cola is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world and the color of its name and logo is red. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob’s Pharmacy by mixing Coca-Cola syrup with carbonated water. Coca-Cola was patented in 1887, registered as a trademark in 1893. In 1899, Coca-Cola began franchised bottling operations in the United States and in 1906 bottling operations for Coca-Cola began to expand internationally.
There is a popular theory about color in China. China’s emperor has a theory of the five elements to select a color. The color green stands for wood, red stands for fire, yellow for earth, white for metal and black for water. And the color red symbolizes luck and happiness. Chinese people believe that red can be a sign of joy and fortune. That is why the Chinese New Year and other official or traditional holidays are full of red. Also, some older people or people that have been married usually give red envelopes as red is a sign of good luck.
The choice of color in business logos can speak a lot about the company’s brand. Close your eyes and think about the color of the name Coca Cola or Coke is black, would you think that the company will reach its prestige today had it not been red in color? Or if McDonald’s famous golden arches were had been gray? Would the burger chain be the international success it is today? Color is a key part of any brand. “Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. Take note that red, maroon, yellow, and orange are hot colors. Thus, McDonald’s use yellow-gold for its arches since they are selling hot burgers and meals. Products that need heat or suggesting something sexy or romantic must use hot colors; thus, red is popular for Valentine’s day products such cards and ribbons. Blue, purple, and green are cool colors. Therefore, cool products such as drinks and refreshers or deodorant and related products must use cool colors to convey the nature of the firm’s goods. As a company creates the perfect logo, it must sure to pay attention to the color messages they’re sending.” Take a look at the following highly popular logos and you will notice that they mostly are in red:
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2. Entrepreneur, https://www.entrepreneur.com/article/232401.
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